Issue 12: Surf

Published October 2012

This issue celebrates the ways in which surfing connects us to nature and to one another.

Up until I started this magazine, surfing has followed me all my life. Growing up, I would never have imagined my evening sundowns and dawn patrol mornings would be replaced by late afternoon meetings or early morning deadlines. Not that surfing ever claimed the space then either; I was never any good, really, but the ocean has its hold on all of us.

When I was in elementary school, I remember my dad pushing me on a bodyboard just inside of Straight Outs at Kewalo’s. I remember stepping on vanna for the first time paddling out to Bowls while trying to impress some intermediate-school boys (I also remember the excruciating four hours that followed with a plastic surgeon digging at the spines protruding from both heels and all 10 toes). In high school, I remember feeling quite good about myself for handling a four-foot day at Rocky Point and watching the sun going down on a perfect session at Tracks. Surfing in college is something I’d be happy to forget: frigid California surf, scratchy seaweed filling murky water, being swept underneath the Huntington Beach pier and subsequently rushed to the ER after being skegged in the hindquarters. And upon returning from college, I remember having one of the best sessions ever with my uncles and cousins on a two-foot-nothing day at Second Holes.

I remember going out to Concessions by myself one time. It was just a foot high and onshore, but I had the whole spot to myself, rare even on days as bad as this one. What was most impressive that day was particularly how unimpressive it was. I’d been out on days where the conditions were as bad as this, but never completely alone, out there in the choppy, gray sea.

Looking back on growing up in the surf, and in putting together this issue, I realize that perhaps the greatest thing about surfing is that it connects us to each other, to friends, family, and often to complete strangers, which explains why, for me anyway, that one lonely surf session out at Concessions seemed so much less significant than that two-foot-nothing day with family at Second Holes. Surfing has this funny way of pulling groups of people together, when for a glorious few moments, nothing else matters. And it’s those interactions, good or bad, that make it unlike anything else in the world.

I am honored that it was surfing yet again that pulled together two of the industry’s best, Jun Jo and Jeff Mull, to collaborate as guest editors for this issue. Jun is a co-founder of In4mation, a lifestyle, action-sports retail brand, and a pro surfer that arose out of the famed Momentum Generation. Jeff, who grew up surfing on Kaua‘i and admittedly spent hours trying to learn how to cutback like Jun after watching his part in Taylor Steele’s Momentum, is the Hawai‘i editor of Surfer magazine, often considered the bible of the sport. I don’t know if we’re in the best of times the sport has seen  or in the worst. All I know is that surfing will still be around should I ever choose one of these days to follow it back.

Pop-Up at the Parc: Surf

Pop-Up at the Parc: Surf, is being held in conjunction with FLUX Hawaii's winter Surf issue. Patrons will find goods on display and for sale by pioneers of Hawaii's surf industry as featured in the issue, including CJ Kanuha, Wade Tokoro, Zak Noyle, the Woolley Brothers and Real Gone Handplanes. Pop-Up at the Parc: Surf The Waikiki Parc Hotel 2233 H[...]

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