Diane von Furstenburg Store Opening

She sat there atop of a pink chair with her legs stemming outward, hair in perfect beachy curls, and her arm adorned with covetable jewelry. “You know, the truth is that it’s all about confidence,” Ms. Furstenburg said. And let me tell you that she has enough power and confidence to turn an empty store opening into a packed party filled with socialites, media and fans. With the recent opening of her first boutique in the Ala Moana Shopping Center, the woman behind it all christened her new store by making a personal appearance to introduce her new fragrance, Diane, as well as engage all of Hawaii’s fashion savvy women. Though you’re able to find DVF designs in department stores and speciality boutiques around the island, the beautifully decorated space at Ala Moana encompasses clothing, shoes and accessories never before seen to local customers.

Going through her new fall collection and the debut of her newest resort pieces, you can tell that there’s something out there to be worn by every kind of woman, whether you’re 16 on your way to prom or a mother of two! I was curious to know if her designs were driven by dressing women on all walks of life, what her future plans for DVF were, and her passion for younger designers … and so our interview began.

Here at Flux Hawaii, we’ve used your designs in numerous editorials and although they are very fantasy, your clothes translate so well for real women. Is your main purpose to design for all women on all walks of life?

Well, I think a woman is a woman and that’s about it. You don’t change. I knew people since we were young young girls so I think we all stay the same, we always feel the same … even though we don’t look the same!

In Hawai‘i we have emerging designers and young artists, so as the CFDA President how important is that to you? Are there any favorites out there for you?

Younger designers are very important and this is why I’m the president of the CFDA. I am the mother of American fashion and it’s a nice role to be. I don’t have any favorite younger designers in particular, but I did mentor Alex Wang! And I also do love the Rodarte girls.

And if you’re dying to hear some advice from Diane herself, she did reveal that when she was younger she didn’t know what she wanted to do, but she knew the woman she wanted to become. On how she became that woman, she says that she did it “through fashion.” She continues: “My mission in life is to empower women.” As far as her upcoming plans, she gave word that one of her best-selling fragrances in the ’70s, Tatiana, would be making a comeback in the near future. She also will be traveling to Kaua‘i for a four-day vacation and then will head over to China.


DVF from geremy campos on Vimeo.

My Cart Close (×)

Your cart is empty
Browse Shop