Photos: Jun Jo / Keith Kanagasuku
In celebration of their 10-year anniversary, In4mation will feature a collaboration capsule with Stussy. Marking the third time the esteemed brands have worked together, the collection will feature a cruiser skateboard, two tees, a hat and pins.
“Looking back on this particular project, it was kind of a dream to work on,” says Keith Kanagusuku, In4mation’s creative director. “We all grew up really into the product and the lifestyle that Stussy was putting out into the skate and surf scene, so to be able to collaborate with a brand that you looked up to so much when you were younger is really special.”
As far as the product is concerned, each piece seeks to cohesively marry the key elements of each brand. “If you look at one of the tees we did for this project, the S-Links tee, you can really see how we worked both of our aesthetics into one piece,” adds Kanagusuku. “You have our iconic crossbones design functioning next to Stussy’s famous S-Links design. I think the rest of the products, from the cruiser deck to the other tees and hats, successfully reflect the iconic elements of both brands. And to me, when you can achieve that you know you’ve got a successful collaboration.”
For Ryan Arakaki, one the founders of In4mation, the entire project speaks to the skate roots of both brands. “For the World Tour tee, we looked to some of Hawai‘i’s most notorious and famous skate spots like A’ala and Zones and prominently listed them on the tee,” says Ryan Arakaki. “If you’re not in tune with Hawai‘i’s history with skating, the different spots won’t resonate with you, but if you have roots in skating in Hawai‘i, you’ll instantly get it…and that’s what we want.”
The collaboration will be released in limited supply on Wednesday, February 20 and will be available at In4mation Pearlridge, the Human Imagination located in Honolulu’s Chinatown, and online at in4mants.com.
In4mation & Stussy 2013 from The Tennyson Corporation on Vimeo.