“The beauty of art is most commonly enjoyed during its final stage. All the blood, sweat and tears happen behind closed doors. However, that is where the real grandeur lies. The process. Imagine for a moment a gathering of internationally renowned artists in one place. A place that will allow them to do what they do best: be creative. We give them the tools, the space and the freedom to paint for one week. We make that process open to the public, allowing them full engagement and interaction between the artists and their audience. They witness the creativity in its entirety and become an essential part of the artists’ process. It’s about the breaking down of those closed doors and making art accessible. Seeing creativity happen from beginning to end.”
Between February 16 and 19, six local and international artists will come together at Fresh Cafe’s Loft in Space to explore their own processes of creating art. International artists include 123Klan (France/Canada), Jeff Hamada (Canada), Meggs (Australia) and Wu Yue (France). With local talent that includes Prime, Jasper Wong, Jesico Serrano and Kamea Hadar.
In its second year, Pow Wow 2010 was launched in Hong Kong by Kalani High School grad Jasper Wong and is based on the Native American celebration of minds, bodies and spirits. Produced in conjunction with [cwsk].
Music by Eskae, Jules Gayton, DJ Kowai Kowai, Alt/Air + a special guest that has yet to be announced.
A limited-edition capsule collection will also be released before and after the event in collaboration with In4mation and Incase. A selection of artists will develop graphics based on their experiences in Hawaii that will be used on tees and Incase products.