For some, surfing is about grace; for others, it’s about athleticism. But at the end of the day, what matters most is style. Here we present eight local companies that remain committed to detail and true to their inspirations—whether it’s honoring the Hawaiian roots of the sport or keeping the whole family involved.
“Aloha is that sharing of the good things inside of you and also the knowledge inside of you,” says Austin Kino, an apprentice navigator with the Hōkūle‘a. “And that can take...
In Hau‘ula, where Honolulu seems merely a bad dream, Paresa spends colorful hours laboring to create her brand.
FLUX Hawaii Identity covers
Behind the adorable, quirky, and intriguing cover options of Jaya Moon that didn't quite make it to print, with Editor in Chief Lisa Yamada.
On June 27, fashion designers will come together to launch the inaugural HI Design Commune, a free fashion show and marketplace promoting local design talent.

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